New Podcast Episode: Amy Edmondson
Two practices that grew out of Amy Edmondson's research, and our conversation on The Future Is HOW.
The Future Is HOWRead online ↗
New episode · Season 4 · Episode 2

How to earn trust with three words everyone avoids

And two practices you can try in your next meeting
with Amy Edmondson · Harvard professor, psychological safety pioneer
 

Dear friend,

Think of the last meeting where you had something to say and didn't. Nobody noticed. Nothing changed.

That small silence is what Amy Edmondson has spent her life studying. She is the Harvard professor who gave us the phrase psychological safety, and she is my guest on The Future Is HOW today.

Amy Edmondson and me in conversation on The Future Is HOW.
Episode 2 · Amy Edmondson & me
Listen to the episode →
◆ Two practices from Amy’s research

When Google discovered that psychological safety was the single most important factor in our best teams, her research landed on my desk. Amy did the research. My job was to translate it into practices that thousands of leaders and teams at Google could use to create an environment where they could innovate.

Here are two practices that came out of it. I still use both.

Practice 1
Fast track to psych safety

I was once invited to facilitate a conversation with the most senior leaders from Maps, YouTube, Chrome and other divisions. They were brilliant people who were used to having the answers. Before any agenda, each of them finished one sentence out loud:

If I could only eat one food for a year it would be…

When I am new to a group I tend to…

What you probably don't know about me…

One of the ways that I underestimate myself is…

What I'm appreciating most about all of you right now is…

The room changed. First came laughter, then quiet, then a different kind of listening, and the conversation that followed was more honest than any I had seen in that group. Since then I have used a version of this with hundreds of teams, including 60 senior leaders from across Europe at a dinner in Berlin.

Practice 2
Worst ideas first

When I worked with teams like the self-driving car team and Google Glass, our brainstorms started with the worst ideas we could imagine. People laughed and competed to be ridiculous. Something shifts when nothing you say can be wrong: people relax, they say the unsayable, and somewhere inside a terrible idea there is often the seed of a truly original one.

Psychological safety is the ground that learning grows from, and you can begin to build it in a few minutes.
“If you’re not saying ‘I don’t know’ several times a day, you’re not paying attention.”
Amy Edmondson

In this episode of The Future Is HOW, Amy and I talk about the different kinds of failure, how psychological safety really works, and the three words almost everyone avoids, even though they might be the most important words a leader can say.

The Future Is HOW with Amy Edmondson.
The Future Is HOW · Season 4 · Episode 2
 
◆ Your experiment

Pick one of these practices for your next meeting. Go first, and let it be a little playful or a little vulnerable. Then notice what the room makes possible.

When you try it, hit reply and tell me what the room made possible. I read every reply.

Dr. Frederik G. Pferdt
From within,
Frederik

P.S. Know a leader or a team who could use this? Forward it to them. It takes a few minutes to try.

P.P.S. Amy called my book, What’s Next Is Now, “a collection of gems, each of which could change your thinking about tomorrow.” Her book Right Kind of Wrong is a gem of its own. To me it is an invitation to stop fearing failure and start learning from it on purpose.

Was this forwarded to you?
Every Friday, something from me: a conversation from The Future Is HOW or the NEXTletter. Free.
Subscribe free →
Everything I practice and teach lives in one place: frederikgpferdt.com, where you learn to practice a better future, from within.
Instagram·YouTube·LinkedIn·Podcast
NEXTletter · 2026
© 2026 NEXTletter · 228 Park Ave S, #29976, NY 10003
Preferences · Unsubscribe